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All's Good - Investment Profile

HOBBY

SURF & OUTDOOR

SURF & OUTDOOR

A £5m+UK-based hobby company with 

offices in UK, Europe and US.


  • Growth through increased product range to meet wider customer needs
  • Expansion into Europe
  • Increased digital marketing to drive awareness and grow customer base
  • Loyalty - hobbyists are a loyal bunch and we helped them find their tribe

SURF & OUTDOOR

SURF & OUTDOOR

SURF & OUTDOOR

A £8m+ beach lifestyle apparel brand 

based in UK


  • Growth through expansion into adjacent categories
  • Focus on DTC/eCommerce - exit from wholesale and distribution deals
  • Community focus
  • B-corp accreditation
  • Increase in digital marketing and lifestyle branding


OUTDOOR

SURF & OUTDOOR

OUTDOOR

A $4M US-based outdoor equipment and lifestyle brand.


  • Expanded into UK, Canada, ANZ and Europe
  • Exited loss-making channels and focused on DTC/eCommerce 
  • Increased digital marketing to drive acquisition and conversion
  • Launched new/parallel products

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